Integrations
Puhera Instagram DM Integration
The Puhera Instagram DM integration answers the messages you receive on Instagram from the same knowledge base as your website assistant, with cited sources. Repetitive questions about products, prices, delivery and returns are handled instantly, and a conversation can be handed to a live agent when it needs a person. As a Meta Tech Provider, Puhera connects to Instagram through Meta's official infrastructure.
At a glance
- What it does Answers messages that arrive on Instagram with the Puhera assistant
- Connection type Meta's official infrastructure (Meta Tech Provider)
- Knowledge source Your Puhera knowledge base: website, files, FAQ, product catalog
- Live support Conversations can be handed to a live agent when needed
Why is Instagram DM a support channel of its own?
Someone who sees a product on Instagram often asks about it in a direct message: is it in stock, how much is it, when does it ship? When those messages are answered late, the intent to buy fades.
The Puhera Instagram DM integration meets those messages with the same knowledge as your website assistant. Your team stops answering every message by hand and focuses on the topics that need a person.
What can the assistant handle in Instagram DM?
It answers repetitive questions from your knowledge base, with cited sources:
- Policy questions such as delivery times, return terms and payment options
- Business details such as opening hours, service areas and pricing
- Catalog questions about product features and stock (when your catalog is connected to Puhera)
- Campaign, how-to and frequently asked questions
You can prepare the knowledge base the way we describe on the AI knowledge base page.
What does Meta Tech Provider mean?
Puhera is part of Meta's Tech Provider program. The Instagram connection is built on Meta's official infrastructure.
Instagram and Meta are trademarks of Meta Platforms, Inc. Puhera is not an affiliate of Meta; as a Tech Provider it uses Meta's infrastructure.
What happens when the bot can't answer?
Complaints, return exceptions and personal situations need a person. In Puhera a conversation can be handed to a live agent together with the bot transcript, so the customer never has to explain the issue again.
Details are on the live chat and human handoff page.
One knowledge base, several channels
Instagram DM is one of the channels Puhera supports. The same assistant can also run on your website, on WhatsApp and on Messenger. Update the information once and every channel answers with it.
To collect leads from chats, see lead capture as well.
How do you use the Puhera Instagram DM integration?
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Create your bot in Puhera
Crawl your website and add your files and FAQ to build the bot's knowledge base.
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Set the tone and directive
Choose a tone that fits your brand and define which topics the bot should answer.
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Enable the Instagram DM channel
Turn on the Instagram DM channel in the Puhera panel to get your assistant ready for it.
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Test with real questions
Run test conversations with the questions your followers ask most and check the cited sources.
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Go live and monitor
Switch the channel on and review conversations in the first days to fill gaps in the knowledge base.
How does Puhera work in Instagram DM?
The Puhera assistant answers messages that arrive on Instagram using the same knowledge base as the assistant on your website. Answers come with cited sources.
Is Puhera a Meta Tech Provider?
Yes. Puhera is a Meta Tech Provider and connects WhatsApp, Instagram DM and Messenger through Meta's official infrastructure.
Can I hand an Instagram DM conversation to a live agent?
Yes. When the bot cannot answer or the topic needs a person, the conversation can be handed to a live agent.
Do I need a separate knowledge base for Instagram?
No. The same assistant and knowledge base run on several channels; you only update the information once.
Can Puhera answer in different languages?
Yes. Puhera can reply in multiple languages with AI, which helps accounts with followers in different countries.
Can I try Puhera for free?
Yes. You can try it free for 7 days with no credit card, just email verification; the trial has a lower credit limit and a few other limits.
Try Puhera with your own data.
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