Effective date: 28 October 2026
This is the English version of the Puhera Terms of Service. If it differs from the Turkish version, the Turkish version prevails.
These terms govern the relationship between ARYBER TEKNOLOJİ LİMİTED ŞİRKETİ ("Aryber") and the business that uses Puhera (the "Customer"). By creating an account or using the service you accept these terms and the Privacy Policy.
1. The service
Puhera is a software service for building AI chat assistants that work with a knowledge base, a product catalog and automation flows; connecting them to a website, a share link, messaging channels (Telegram, WhatsApp, Facebook Messenger, Instagram) and a phone line; handing conversations over to live agents; and measuring results. Features may change over time; we give reasonable advance notice before removing a significant feature.
2. Account and organization
- The person creating the account must be over 18 and authorized to enter into contracts on behalf of the business they represent.
- You are responsible for keeping your sign-in details secure and for the actions of the users you add to your organization.
- Sign-in is with an Aryber Hub account or with email and password; use of Aryber Hub is subject to its own terms.
3. Subscription, credits and payment
- The service is subscription- and credit-based. Assistant answers, document processing and voice assistant minutes consume credits; current prices and credit values are shown in the dashboard.
- Payments are collected through Aryber Hub and invoices are issued by Aryber.
- Refunds: Within 14 days of the first purchase, you may request a refund of the unused portion with no questions asked. Requests go to [email protected] and the amount is refunded to the original payment method. After 14 days, subscription fees and unused credits are not refunded.
- Because Puhera is sold to businesses, the right of withdrawal under the Turkish Distance Contracts Regulation does not apply; the 14-day refund is Aryber's voluntary commitment.
- When credits run out, the assistant stops replying and end users are told that the service is temporarily unavailable.
4. Customer obligations and acceptable use
When using Puhera, the Customer:
- Is the data controller for end users' personal data; providing the required privacy notices and, where needed, obtaining explicit consent is the Customer's responsibility. Aryber processes this data only on the Customer's behalf, on its instructions and to provide the service; the data processing relationship between the parties is governed by the Data Processing Annex in Section 14.
- Clearly tells visitors that they are chatting with an AI assistant. For Customers serving people in the European Union, this has been mandatory since 2 August 2026 under Article 50 of the EU AI Act.
- Complies with the rules of the platforms it connects: Meta Platform Terms, WhatsApp Business and Commerce Policies, Messenger Platform Policy, Instagram Platform Policy and Telegram Bot Terms. In particular, it respects Meta's 24-hour messaging window and opt-in rules and does not send unsolicited bulk messages.
- Obtains itself the consents required to send commercial electronic messages under Turkish Law No. 6563.
- Does not upload content that is unlawful, misleading, offensive, or infringes personality rights or intellectual property, and does not use the assistant for such purposes.
- Does not use the assistant as a substitute for professional advice in areas such as health, law or finance, and reviews the answers itself in these areas.
- Does not try to bypass the service's security, access other customers' data, reverse engineer the service or overload it.
If these rules are breached, Aryber may suspend the service or close the account; where possible, it gives notice first.
5. AI output
The assistant's answers are generated automatically from the content uploaded by the Customer and from AI models; they may be incomplete, incorrect or out of date. The Customer is responsible towards end users for the answers the assistant gives on its behalf, and manages the assistant's behavior through settings, automations and live support.
6. Intellectual property and content
- The Puhera software, interfaces and brand belong to Aryber; the Customer is granted a non-transferable, non-exclusive right of use for the duration of the subscription.
- Content uploaded by the Customer and conversation data belong to the Customer. Aryber uses them only to provide the service and does not use them to train AI models.
7. Third-party platforms
Messaging channels are services of third parties such as Meta and Telegram. Their outages, rule changes, account restrictions or withdrawal of permissions are outside Aryber's control. The Customer can revoke the permission it gave to its Meta assets in Business Manager at any time; the related channels then stop working.
8. Service level
We make reasonable efforts to keep the service running continuously and without errors, and we announce planned maintenance in advance where possible. We do not offer a specific uptime commitment (SLA).
9. Limitation of liability
To the extent permitted by law, Aryber is not liable for indirect damages, loss of profit, loss of data or outages caused by third-party platforms. Aryber's total liability is limited to the total amount paid by the Customer in the 12 months before the event giving rise to the damage. Liability for intent and gross negligence is not limited.
10. Termination
The Customer can end its subscription at any time from the dashboard; the service continues until the end of the paid period. When the account is closed, data is deleted at the end of the periods set out in the Privacy Policy. Before termination the Customer can download its knowledge base documents from the dashboard and can request an export of its conversation history from [email protected]. Aryber delivers the conversations free of charge in a machine-readable format (JSON or CSV) within 30 days of the request at the latest.
11. Changes
We may update these terms. We announce material changes by email and in the dashboard at least 15 days before they take effect; continuing to use the service after that period means accepting the changes.
12. Governing law and jurisdiction
These terms are governed by the laws of the Republic of Türkiye. The courts and enforcement offices of Istanbul Anatolia (İstanbul Anadolu) have jurisdiction over disputes.
13. Contact
ARYBER TEKNOLOJİ LİMİTED ŞİRKETİ, Esenyalı Mah. Yanyol Cad. Varyap Plaza No: 61 İç Kapı No: 247, Pendik / İstanbul, Türkiye · [email protected]
14. Data Processing Annex (KVKK Art. 12)
This annex applies to the personal data Aryber processes as a data processor on the Customer's behalf and forms an integral part of these Terms. No separate signature is required.
- Subject matter and duration: message content, channel IDs, display names, form fields filled in during chats and voice assistant transcripts of the Customer's end users; processed for the duration of the subscription and only to provide the Puhera service.
- Instructions: Aryber processes the data only according to the Customer's dashboard settings and written instructions. If it believes an instruction breaches the law, it informs the Customer.
- Confidentiality: Aryber staff with access to the data are bound by confidentiality, and access is limited to what their task requires.
- Security: Aryber applies the technical and organizational measures described in Section 9 of the Privacy Policy.
- Sub-processors: The Customer accepts the use of the sub-processors listed in Section 7 of the Privacy Policy. Aryber notifies the Customer at least 15 days before adding a new sub-processor; a Customer who objects may end its subscription and the unused part of the paid period is refunded.
- International transfers: Transfers to sub-processors abroad are made under standard contracts in accordance with KVKK Art. 9.
- Data subject requests: Requests sent directly to Aryber are forwarded to the Customer without delay. Aryber helps the Customer respond to them through dashboard tools and its support team.
- Breach notification: If Aryber becomes aware of a breach affecting Customer data, it notifies the Customer without delay and within 48 hours at the latest, and provides the information the Customer needs to notify the Board and the affected people.
- Termination: When the subscription ends, data is deleted according to the periods in the Privacy Policy. At the Customer's request, the export described in Section 10 is carried out before deletion.
- Information and audit: The Customer may request in writing information showing that this annex is being applied. Aryber replies within 30 days.